WORK WITH ME
Senior arts marketing expertise, without the full-time hire.
Whether you're a gallery trying to grow your audience, a heritage site preparing for a major season, or a small creative business finding your feet online - I offer the strategic thinking and practical delivery to make your marketing work harder.
I'm Olivia Parker, a freelance arts and heritage marketing consultant based in Norfolk, with over 16 years' experience working with cultural organisations across the UK. I've helped drive a 61% increase in admissions at Watts Gallery, a 24% visitor uplift at Waddesdon Manor, and supported clients to win national sector awards. I bring that same level of commitment to every organisation I work with, whatever the size.
How I can help
I work with arts organisations, museums, heritage sites, galleries and small creative businesses on:
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Marketing strategy and planning
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Social media strategy and management
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Email marketing and audience development
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Website build and CMS management
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Campaign delivery - digital, print and email
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Brand development and communications
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Audience data and analysis
Whether you need a one-off project or ongoing support, I'll work with you to find the right fit.
Ways to work together
Project work
If you have a defined need - a new website, a campaign for an upcoming exhibition, a marketing strategy document - I can scope and deliver it as a standalone project. Projects typically run over four to twelve weeks depending on scope.
Marketing strategy from £2,000
Monthly support packages
From £600/month
For ongoing marketing support, a monthly retainer gives you consistent, senior-level help without the overhead of a full-time hire. I offer three levels of support depending on your needs and budget:
The Essentials
Regular management of one or two channels - social media, email, or campaigns - with monthly reporting and a check-in call. Ideal for smaller organisations or creative businesses building their marketing presence.
The Partnership
Strategy plus active management across two or three channels, with monthly calls and reporting. Best suited to mid-size arts organisations that need a consistent marketing lead.
Fractional Head of Marketing
Senior strategic leadership and hands-on delivery. I act as your Head of Marketing - setting direction, managing campaigns and agencies, and reporting to your leadership team. Built for organisations navigating change or growth.
All monthly support packages are on a rolling monthly basis with a three-month minimum and one month's notice.
Not sure what you need?
A good starting point is a Strategy Session - a focused half-day where we look at where you are, where you want to be, and what needs to happen to get there. You'll leave with clear priorities and practical next steps, whether or not we go on to work together.
Strategy sessions are £350.
Recent clients include: Surrey Cultural Partnership · Anoxart · Creative Island · Bevis Marks Synagogue Heritage Foundation
Ready to talk?
I'd love to hear about your organisation and what you're working towards. Get in touch for a free, no-obligation conversation.